At the beginning of 2016, 64 % of enterprises in Latvia had a website

19.10.2016

Data of the Central Statistical Bureau (CSB) show that 63.5 % of enterprises1 in Latvia had a website at the beginning 2016, which was 4.5 percentage points more than in 2015. Similarly to previous years, at the beginning of the present year a website was set up by most of the accommodation service and information and communication service providers (95.6 % and 93.6 %, respectively). In turn, retail enterprises (48.4 %) and enterprises of the transportation and storage sector (42.9 %) did not have as many websites.

The availability of a website depends on the size of the enterprise2, and it most often set up for large and medium enterprises. At the beginning of 2016, a website was set up by 96.3 % of large enterprises, 84.2 % of medium enterprises and 58.8 % of small enterprises. Over the past three years, the most rapid increase in the number of websites may be observed in the group of small enterprises – of 8 percentage points.

Use of websites among enterprises
(% of the total number of enterprises in the respective group)

Most often (60 %) enterprises maintain a website in order to ensure access to their product catalogue and price lists – such an option is used by 90.7 % of large enterprises, 78.8 % of medium enterprises, and 55.7 % of small enterprises. In addition, every sixth enterprise offers the possibility to carry out online ordering or reservation. At the beginning of 2016, 18.9 % of enterprises included links to their social media profiles (Facebook, Twitter etc.) on their websites. This was done by 51.4 % of large enterprises, 27.7 % of medium enterprises, and 16.4 % of small enterprises.

Possibilities offered most frequently on websites of enterprises
(% of the total number of enterprises in the respective group)

 

Total

of which with:

10–49 employees (small)

50–249 employees (medium)

250+ employees (large)

2014

2016

2014

2016

2014

2016

2014

2016

Enterprises that have a website

55.9

63.5

50.7

58.8

78.4

84.2

94.8

96.3

Possibilities offered on the websites of enterprises:

access to product catalogue and price lists

51.4

60.0

46.9

55.7

72.0

78.8

81.2

90.7

tracking or status of orders placed

6.3

6.4

5.6

5.9

8.9

8.5

13.9

12.5

online ordering or reservation or booking

14.6

17.1

13.1

16.3

21.4

20.3

25.7

27.1

links or references to the enterprise's social media profiles

13.8

18.9

11.5

16.4

22.1

27.7

46.7

51.4

advertisement of open job positions or online job application

11.7

15.5

8.5

11.7

23.4

31.1

54.8

54.9


The number of enterprises selling goods or services on the internet is gradually increasing – there were 9.3 % of such enterprises in 2013, whereas their share had grown to 10.2 % in 2015.

Turnover of goods and services sold on the internet by enterprises

 

Enterprises that have sold goods or services

(% of the total number of enterprises in the respective group)

Turnover of goods and services sold

mln EUR

% of the total turnover of the enterprises

2013

2015

2013

2015

2013

2015

Total

9.3

10.2

2 681.1

2 476.2

6.5

6.9

10–49 employees (small)

8.2

9.1

433.0

458.3

2.7

3.8

50–249 employees (medium)

13.8

14.4

1 779.4

1 519.1

13.1

12.7

250+ employees (large)

18.5

22.8

468.7

498.8

4.0

4.2

 

In 2015, goods and services were sold on the internet most frequently by large enterprises (22.8 %), however, the largest turnover was recorded among medium enterprises – EUR 1 519 mln or 12.7 % of the total turnover of enterprises. The respective enterprises operated in the following sectors: repair of computer and communication equipment (54.4 %), travel agency, tour operator reservation services (52.6 %), and accommodation (47.9 %).

Enterprises that have made purchases and sold goods, services on the internet or other computer networks3 (2011–2015)
(% of the total number of enterprises)

The share of enterprises that have made purchases on the internet or other computer networks has almost doubled during a period of five years – reaching 41.1 % in 2015. A similar trend may be observed in the breakdown of enterprises by their size – in 2015 online purchases were carried out by 67.0 % of large enterprises, 50.8 % of medium enterprises and 38.7 % of small enterprises. Online purchases were made most frequently by enterprises with the following main kinds of economic activity: repair of computers and communication equipment (88.6 %), computer programming, consultancy and provision of information service activities (81.0 %), provision of telecommunication activities (74.0 %), travel agency, tour operator reservation services and provision of related services (70.4 %).

More information on the statistical indicators of the information society is available in the Science and Technology (Information Technologies) section of the CSB database.

 

The survey includes enterprises that have 10 or more employed persons.
2 Small enterprises are those with 10 to 49 employees, medium – with 50 to 249 employees, large – with 250 and more employees.
3 Other computer networks – electronic data interchange (EDI) type messages that are suitable for automated processing in an agreed or standardised format (e.g. EDIFACT, XML, UBL and others).

 

Media requests:
Beate Danusēviča
Information and Communication Section
E-mail: media [at] csb [dot] gov [dot] lv
Phone: +371 67366924, +371 27880666
www.csb.gov.lv
www.twitter.com/CSB_Latvia
www.facebook.com/csplatvija

 

More information on data:
Aiva Grinšpone
Trade and Services Statistics Section
E-mail: Aiva [dot] Grinspone [at] csb [dot] gov [dot] lv
Phone: +371 67366664