At the beginning of 2016, 44 % of the population made online purchases

01.11.2016

According to the data of the Central Statistical Bureau (CSB), at the beginning of 2016 44 % of the population had made at least one online purchase over the year1, with the respective indicator having grown by 6 percentage points since the corresponding period of 2015. At the beginning of 2016, at least one online purchase during the year had been made by 45 % of women and 44 % of men. Over the past ten years, the share of population carrying out online purchases has increased from 8 % in 2006 to 44 % in 2016.

Online purchases of goods or services
(% of the total population)

People purchased clothes, shoes and sports goods (46 %), tickets for events (35 %), household goods (34 %), electronic equipment (29 %) and travel, holiday accommodation (24 %) the most. Most of the online purchases carried out by men included electronic equipment (40 %) and computer hardware (26 %), while women mainly purchased clothes, shoes and sports goods (54 %), as well as food and groceries (26 %).

Share of population who have purchased goods or services online in breakdown by groups
(% of the total population who carried out online purchases over the past year)

Year

Goods

2014

2015

2016

Of which in 2016:

Total

Men

Women

Aged 16–24

Aged 25-34

Aged 35-44

Aged 45-54

Aged 55-64

Aged 65-74

Clothes, shoes or sports goods

48.4

50.8

46.3

37.0

54.4

56.2

54.3

47.8

32.9

27.1

20.6

Tickets for events

31.5

28.9

34.7

31.4

37.6

30.3

39.5

36.5

34.2

27.1

19.4

Household goods

29.2

32.3

33.6

30.4

36.3

20.9

36.8

37.9

32.9

34.2

45.0

Electronic equipment

30.5

28.1

29.3

39.9

20.3

33.0

33.8

29.0

23.7

22.1

14.7

Travel, holiday accommodation

16.4

14.1

24.3

23.7

24.8

14.5

29.4

26.6

24.6

22.2

14.7

Other travel services

24.3

16.2

21.4

20.5

22.1

14.6

24.9

22.4

21.6

21.0

14.9

Food and groceries

4.3

15.4

19.3

11.7

25.7

20.1

21.3

21.1

16.7

14.0

5.5

Computer hardware

18.3

13.2

16.9

25.5

9.5

22.4

18.3

15.7

12.8

12.9

11.8

Other goods or services

13.3

9.5

14.1

14.7

13.5

14.7

14.5

13.2

16.1

11.9

7.9

Telecommunication services

13.9

9.0

12.1

12.6

11.6

10.1

13.4

11.4

13.7

12.0

6.9

Books, magazines, newspapers

8.4

7.7

8.9

7.3

10.2

8.3

9.2

8.5

9.6

9.1

6.1

Films or music

6.6

6.3

6.6

8.0

5.5

10.3

7.6

6.6

3.4

3.7

1.3

 

More than a half (56 %) of young people aged 16–24 who have made online purchases over the past year bought clothes, shoes or sports goods, while almost every third youth purchased electronic equipment (34 %) and tickets for events (30 %). When carrying out online purchases, seniors (aged 65–74) mostly bought household goods (45 %), but they also purchased clothes, shoes and sports goods (21 %), as well as tickets for events (19 %).

Of all the people who made online purchases over the past year, 81 % did so in Latvian online stores, while 46 % made purchases in online stores registered in other EU Member States and 40 % shopped in online stores from the rest of the world. The popularity of local online stores among the Latvian population has grown by 10 percentage points in comparison to 2014 and by 5 percentage points in comparison to 2015. The share of population who have shopped in online stores registered in other EU Member States has decreased by 5 percentage points over the year, while the share of population making purchases in online stores registered outside the EU has grown by 7 percentage points.

Share of the population shopping in online stores of various countries
(% of the total population who carried out online purchases over the past year)

People mostly made small purchases with a value of up to EUR 50 (38 %), which is 3 percentage points less than in 2015 (41 %). Online purchases with a value of EUR 51–100 and EUR 101–500 were made by 27 % of the population. The share of large online purchases is increasing slightly – 6 % of the population made purchases worth over EUR 501, while only 4 % of the population made such purchases during the year before.

Money spent by individuals who purchased goods or services over the internet in the previous 3 months
(% of the total population who carried out online purchases over the past three months)

The survey on the use of information and communication technologies was carried out at the beginning of 2016, and it included population from the age of 16 to 74.

More information on the statistical indicators of the information society is available in the Science and Technology (Information Technologies) section of the CSB database.

1Individuals who have bought or ordered goods or services over the internet for private use in the previous 12 months

 

Media requests:
Beate Danusēviča
Information and Communication Section
E-mail: media [at] csb [dot] gov [dot] lv
Phone: +371 67366924, +371 27880666
www.csb.gov.lv
www.twitter.com/CSB_Latvia
www.facebook.com/csplatvija

 

More information on data:
Aiva Grinšpone
Trade and Services Statistics Section
E-mail: Aiva [dot] Grinspone [at] csb [dot] gov [dot] lv
Phone: +371 67366664